Author / Writing Services

Author/Writer

Anup Gupta has authored dozens of articles in local, regional, and national publications, newspapers, and industry websites. As a consultant, author, and speaker, he provides value to his audiences by sharing his proven and practical strategies for profitable business growth. Besides profitable business growth, some of the other topics he writes about are:

1. Nine areas to focus on to increase sales profitably

Sales numbers don’t mean much if they don’t increase profits.

In this series of articles, I share:

•  Specific steps to take to increase profitability.
•  Sometimes, we stand in our way of profitable sales – 6 specific mistakes to avoid.
•  What would an increase in profits do for you personally and professionally?
•  Increasing profits requires a shift in one’s mindset. What does that mean? How to achieve that?

2. As a small and diverse/woman-owned business, are you looking for ways to increase sales working with the public sector and do it profitably? Yes, it is possible.

Having run his own diverse business for over 25 years, you can count on Anup to share his valuable insights on working with and earning your share with corporations and the public sector – local, state, and federal. (Bidding is at the bottom of the list, by the way).

In this series, I share:

•  What opportunities are available with the government?
•  As a certified diverse business, does it open doors to working with public universities and large corporations? If yes, how?
•  How to differentiate yourself from other diverse businesses?
•  How to outdo your competition and win bids?

Seeking a Growth Speaker?

Anup Gupta is available to speak on enhancing sales, ROI marketing, operations, and cost control, either live or virtually.

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    3. Marketing tips and tricks with no or little money

    No marketing budget? Don’t fret. Let Anup share how he marketed his business for over 25 years without spending much money on advertising.

    4. Not happy with the money you are making in your sales career?

    Steps to take your sales career to the next level and increase your income. Let Anup share his secrets about how he made almost double the industry profits year after year without having a sales and marketing department.

    In this series, I write on:
    Not making enough money in your sales career? Here are eleven proven strategies to see an increase in your profitable sales and close deals for a win-win outcome.

    5. Looking to earn respect as a sales professional?

    You may or may not be happy with the money you are making. Besides money, do you crave respect? In this over-crowded field of salespeople, sleazy, manipulative, and liar are, unfortunately, a few of the adjectives used for them. If you are looking to stand out as someone who can be trusted and respected, you will love what Anup Gupta has to share. His business grew almost every year without having a sales and marketing department.

    In this series, I talk about:
    Are you craving respect in your sales career?
    8 strategies to follow to earn respect from your prospects and customers. Things sales professionals do differently from a typical salesperson.

    How to keep customers for life?
    Would you like your customers to take you wherever they go? Loyal customers are like an annuity and more – in addition to making money for you year after year, they add to your income by selling for you for free by referring their connection to you. Interested in learning how to create this system?

    6. Dynamics of family-owned and operated businesses

    In this article, I talk about:

    •  How the success of a business is curtailed if the family members are not on the same page.
    •  How it can contribute to business failure if their visions and working styles are not aligned.
    •  Pros and cons of hiring family members.
    •  What systems to implement for a family-owned business to succeed and make it a win-win for everybody?

    7. Eleven secrets on being able to exit your business on your own terms?

    The fact is that all business owners will one day exit their businesses. The question is, will it be a planned exit or forced by some out-of-control situations – business (partnership or employee problems, lawsuits), personal
    (age, divorce, or health issues), global pandemics like COVID-19, or death? After achieving their goal of business, personal, and financial goals at the young age of 49, Anup exited his business at 53.

    In this, I write about:

    •  How to manage and run your business with the goal of exiting one day?
    •  How to prepare your business to be “exit ready”?
    •  What to do three years prior to the sale?
    •  When to start planning for your impending exit?

    8. You have built a successful business

    Now, you are starting to think of exiting it one day and enjoying the fruits of your labor.

    In this series, I write about:

    •  What is an exit strategy?
    •  What do most entrepreneurs think about their exit?
    •  Why is an exit strategy a must?
    •  When should you start preparing and planning for the exit?
    •  Factors that affect the value of your business.
    •  How is life after the exit?
    •  Emotional roller-coaster before, during, and after the exit?

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